It's funny how that simple example of a baby sums up so much about human nature.

We're wired to chase after things that feel just out of reach, even when we know it's irrational.

This idea plays out so often in marketing, whether it's that limited-time offer or "only 3 left in stock" notification, it taps into our instinctive fear of missing out.

I also like how you connect this concept to maintaining customer trust.

Faking scarcity or mishandling it can lead to a breakdown in trust, which is so hard to rebuild.

Thanks for sharing!