This is such a powerful reminder that it’s not about reaching the masses, but about connecting with the right audience.

Building a loyal group of "true fans" creates a sustainable, long-term strategy for success.

It’s better to have a smaller, engaged community that values your work than to chase numbers that don’t convert. It’s all about quality over quantity!

Thanks for sharing!

David Peluchette
David Peluchette

Written by David Peluchette

I'm an American Expat who's been living, working and traveling abroad for over 26 years, writing in a variety of topics from an Expat's perspective.

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