This line really hits home! The idea of "branding" often feels like we're being asked to package ourselves into something less authentic, more palatable.

Your analogy of knuckles rapping against a tin can perfectly captures that sense of emptiness many of us feel when asked to define ourselves this way.

It's refreshing to see how you've reframed it through the lens of attracting readers who resonate with who you genuinely are, rather than conforming to a hollow branding exercise.

Thanks for sharing this!