This point about buying the coach, not the coaching, really hits home. It emphasizes how personal branding and authenticity are often more powerful than the service itself.

We connect with the person behind the offer, their values, and their story, which makes us more inclined to trust and invest.

It’s a great reminder that in the crowded online space, being genuine and showing up as your true self is your best sales tactic.

Besides, in today's world where information is basically free (although you can argue it does cost time to find and implement) People are not only looking for answers, and not only looking for solutions, but for implementation, and at the very least of that, through coaching....

Thanks for sharing!