This really nails one of the biggest advantages of niche products, passion drives loyalty.

It's fascinating how something as simple as a tomato knife can represent the power of focusing on a dedicated audience who truly values a specialized solution.

In business, that can lead to deeper connections with your customers and, often, better long-term success, even if the market is smaller.

Thanks for sharing this unique perspective, Aaron!

David Peluchette
David Peluchette

Written by David Peluchette

I'm an American Expat who's been living, working and traveling abroad for over 26 years, writing in a variety of topics from an Expat's perspective.

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